Experience Tuscany

CONTEST RULES AND REGULATIONS: CANTINE APERTE

AREA: Worldwide Internet.

DURATION: Registrations for the contest begin on January 30, 2010 (the day in which the contest can be found on the Internet website) to April 12, 2010 (at 23.59’,59” GMT is when contest registrations close).

ELIGIBILITY: All Internet users 18 years or more are eligible to participate. Participants must have already booked a holiday in Tuscany or intend to book a holiday in Tuscany within 10 days of the announcement of the contest winners; participants must have also sent at least 4 postcards on the website to at least four friends via email. All residents in Tuscany are excluded from entering the contest.
OBJECTIVE OF THE PROMOTION: The contest aims to promote and augment tourism in Tuscany through the website: www.turismo.intoscana.it.

ADVERTISING: The contest will be advertised and promoted on the www.turismo.intoscana.it and www.intoscana.it websites; webpage banners will also be present on all international websites and links to the principal Social Networking sites, which will provide links to the contest’s website. The rules and regulations are available at www.turismo.intoscana.it/wintoscana.
TERMS AND CONDITIONS: With the desire of obtaining the above-mentioned objective, the agency Leader Pubblicità e Marketing s.r.l., nominated by the Fondazione Sistema Toscana which heads the marketing campaign, Toscana- Voglio vivere così in Toscana”, intends to organize a prize-winning contest, called “Cantine Aperte” (“Open cellars”), which will be held with the terms and conditions listed below.

All those who access the website www.turismo.intoscana.it from January 16, 2010 to April 5, 2010 can participate. In the section entitled “Contests”, to enter the contest participants must send 4 postcards to the email addresses of 4 friends, inviting them to enter in the contest.
Only one entry is allowed per person for each contest.
The first step: each contestant must complete his/her registration by listing his/her email address and password. Once the postcards have been sent out, contestants must complete the information in the indicated spaces on the registration form; this is obligatory in order to take part in the final draw. Once this has been done, contestants will immediately receive an email (sent to the address given during registration) with a link; contestants must click the link to activate his/her registration to access to the services offered on the turismo.intoscana website.
Every time a contestants’ friend(s) enters the contest (they do so by clicking on the link in the email they received from the contestant) the name of the contestant that sent them the postcard will be included in a list that will be subject to a draw; the more friends that click the link, the better the chances are to win a prize.

PRIZE DRAW
All of the names of the contestants that have sent the required number of postcards and have correctly completed the registration form will be given a number. These numbers will be used to compile a list, from which organizers will draw the names of the prizewinners.
The draw takes place on April 12, 2010 and will be held in Florence, either at the sponsor’s offices or at another location that will be announced. According to the rules and regulations of the contest, in the event that it is not possible to hold the draw on the date indicated above, an alternate date will be announced.

A first draw will be held for the first prize, and another 5 names will be drawn as reserve winners, who may win in the event that the first name drawn is unavailable or has not satisfied the terms and conditions of the contest. All names in the list will be included in this draw, except those contestants who have Italian addresses.

A second draw will be held for the second prize, and another 5 names will be drawn as reserve winners, who may win in the event that the first name drawn is unavailable or has not satisfied the terms and conditions of the contest. Only names will an Italian address in the list will be included in this draw.

A third draw will be held for the third prize, and another 5 names will be drawn as reserve winners, who may win in the event that the first name drawn is unavailable or has not satisfied the terms and conditions of the contest. All names in the list will be included in this draw, except those contestants who have Italian addresses, and those that are residents in Tuscany.

PRIZES:
1st Prize

The winner will win a trip for two in Tuscany for two days, from May 10, 2010 to June 14, 2010, which includes:
4 NIGHTS for 2 persons in a hospitality structure of superior quality – Prato Hotel Paggeria Medicea and environs
+ Second Day
EXCURSION TO THE ARTIMINO CASTLE
. Car with driver
. Pick-up at the hotel
. Arrival at the ARTIMINO Castle: welcoming to guests, guided visit of the castle, guided visit to the cellars, with a tasting of wines produced on the property
. Light lunch with a tasting of the area’s traditional local products
+Third Day
GUIDED VISIT OF THE VILLAS IN LUCCA
. Car with driver
. Pick-up at the hotel
. Guided visit to the villas in Lucca
. VIP lunch with a tasting of the area’s best wines
+ free entrance to 60 museums in Tuscany
The prize is valued at approximately 4,000.00 euro

2th prize
The winner will win a trip for two in Tuscany for two days, from May 10, 2010 to June 14, 2010, which includes:
2 NIGHTS – in a hospitality structure of superior quality (Hotel, BB, Agriturismo) Montepulciano area – or along the Firenze-Montalcino route
+GUIDED VISIT -BRUNELLO WINE AND MONTEPULCIANO
. Car with driver
. Pick-up at hotel
. Guided visit at 2 cellars of the most important Brunello producers and wine-tasting
. Tasting Lunch in a winebar in Montalcino – free time to visit the city
+ free entrance to 60 museums in Tuscany
The prize is valued at approximately 1,500.00 euro

3th prize
The winner will win a trip for two in Tuscany for two days, from May 10, 2010 to June 14, 2010, which includes:
2 NIGHTS – n a hospitality structure of superior quality (Hotel, BB, Agriturismo) in the Siena Chianti area
+GUIDED VISIT TO THE CELLARS OF THE CHIANTI CLASSICO
. Car with driver
. Pick-up at hotel
. Guided visit of the cellars of the most important producers in the area and wine-tasting
.Tasting Lunch at the Castello di Antinori
.Visit to the medieval hamlets (San Gimignano) with a stop at shops in the area selling traditional local products
+ free entrance to 60 museums in Tuscany
The prize is valued at approximately 1,500.00 euro

TOTAL PRIZE MONEY: The total prize money is valued at approximately € 7,000 + IVA/VAT.

CONTEST REQUIREMENTS: All operations will be carried out according to the contest rules and regulations.
The winners will be personally notified and they will receive via email (at the address indicated during registration) all of the relevant information needed to claim the prize.
Prizes will be made available to prizewinners on the above-mentioned dates, and can be booked in within the time period indicated above. The holiday can be booked depending on the space availability of each hotel indicated for each prize.
If the winner fails to claim their prize within 5 calendar days from the date of notification, he/she will lose rights to the prize and the first reserve winner will be contacted.
If a winner cannot make use of the prize, they can appoint another person of their choice as winner; this action must be communicated and will depend on the authorization released by the promotional agency.
The firm organizing the contest is not liable for any inscribable errors or problems that may arise because of technical failures on the part of contest software or website.

All prizes are not convertible to cash or coins.

This contest is excluded from the application of the law DPR N. 430/2001 ai sensi dell’art. 6 comma 1 lettera e).
PRIVACY: Contestants agree to the use of their personal information by the agency Leader Pubblicità e Marketing, and consequentially by Fondazione Sistema Toscana, when completing their registration. The privacy briefing can be found at www.turismo.intoscana.it. The personal data given upon entering the contest will be treated according to the law D.Lgs 196/2003. The release of one’s own personal data, by the contestants, is tantamount to the authorization of the contestant to the publication of his/her first and last name, which they have indicated in their contest registration, in the contest promotional material and advertising carried out by the agency Leader Pubblicità e Marketing.
DISPUTES: Every dispute will be adjudicated by the Fondazione Sistema Toscana, which is the main sponsor of the registered marketing campaign Toscana Voglio vivere così in Toscana.